A New Era of Health in Florida: WeightWatchers is now a Fully-Covered Benefit in Three Counties

This bold collaboration is more than a program launch—it’s a public health milestone. Together, WeightWatchers for Business and Florida Health are making proven, comprehensive weight health solutions more accessible to those who need them.

 Addressing a Critical Need Together

The Florida Department of Health selected WeightWatchers for Business to help address obesity and chronic disease prevention—a pressing public health priority across the state.

Eligible residents in the three participating counties (Leon, Hillsborough, and Palm Beach) with a BMI of 25 or greater and who are 18+ years old can now receive a fully covered, 12-month WeightWatchers digital subscription, including:

• A personalized nutrition program rooted in behavior change science
• Innovative tracking tools for food, activity, sleep, and mindset
• 24/7 coaching support
• Access to recipes, meal ideas, and activity guidance
• A supportive digital community

For the Florida Department of Health, covering these subscriptions though this partnership delivers a trusted, scalable solution for weight health. For residents, it means gaining access to a proven program that empowers healthier habits and helps reduce the risk of chronic disease.

A Scalable Model for Population Health

This initiative isn’t just a pilot program—it’s a model for success. By making comprehensive weight health solutions accessible at no cost to residents, Florida is setting the stage for scalable change.

For organizations and employers, this demonstrates what’s possible when evidence-based lifestyle interventions are delivered at scale:

• Healthier populations
• Reduced risks of chronic conditions like diabetes, heart disease, and stroke
• Long-term cost savings for healthcare systems and businesses alike

WeightWatchers has decades of experience delivering measurable outcomes. This partnership shows how we can bring that expertise to entire communities, health plans, and workplaces.

Why WeightWatchers?

True health transformation requires more than a one-size-fits-all approach. That’s why the WeightWatchers platform is purpose-built for the full spectrum of weight health – whether organizations are covering GLP-1s or not:

• Behavioral: Science-backed tools that help members build sustainable habits for the long term.
• Clinical: Integrated options for members who need advanced care, including access to clinical expertise and medication management.
• Community: Support from peers and coaches that fosters accountability, motivation, and connection—factors that contribute to lasting success.

Our latest innovations include an enhanced GLP-1 wraparound program, a dedicated menopause offering, direct access to obesity-trained clinicians and registered dietitians (RDs), and expanded nutrition features. This full-spectrum approach makes WeightWatchers uniquely suited to tackle population health challenges while driving meaningful outcomes.

Actionable Steps for Employers & Health Plans

The Florida Department of Health partnership is a powerful example of how WeightWatchers collaborates with organizations to improve health at scale.

As employers and health plans look for innovative solutions to improve well-being, manage rising healthcare costs, and address chronic disease, WeightWatchers offers a seamless, evidence-based path forward for comprehensive weight management.

Together, we can create healthier workforces, healthier communities, and a healthier future.

Interested in exploring how WeightWatchers can partner with your organization? Contact us today to learn more about our scalable solutions for population health.