---
title: A New Way to Activate Weight Health Benefits
description: Weight Watchers and Google Health Enterprise are collaborating to help more members get started, stay engaged and build the daily healthy habits that support better outcomes.
---

[WW Health Solutions | Perspectives](https://business.weightwatchers.com/perspectives)

# [A New Way to Activate Weight Health Benefits](https://business.weightwatchers.com/perspectives/activatewithfitbit)

 Written by [NO AUTHOR TEMPLATE](https://business.weightwatchers.com/perspectives/author/weightwatchersforbusiness) | Sep 29, 2026, 12:05:21 PM

GLP-1s have rewritten the playbook on weight health, placing benefits leaders in a challenging position: cover the high costs, risk losing talent, or find a middle ground that balances budget with employee care. But, whether your organization covers GLP-1s or not, weight health is not achieved through prescriptions alone; it is sustained through healthy habit formation.

Weight Watchers and Google Health Enterprise have launched a collaboration to help employers bridge the gap between cost containment and employee support. Read the [full press release here](https://corporate.ww.com/news/news-details/2026/Weight-Watchers-and-Google-Health-Enterprise-Launch-New-Collaboration-to-Enhance-Engagement-and-Outcomes-in-Weight-Health-Programs/default.aspx) or [sign up to learn more](https://business.weightwatchers.com/wwxgoogle) on how together these two behavioral science powerhouses are driving the habits that shape long-term weight health. 

## Incentivized behavior change

When employees have tangible incentives—specifically premium wearables—benefits enrollment across a broader population goes up.

By combining Google Health's decade of leadership in wearable technology and health insights with Weight Watchers’ 60-year legacy of science-backed behavioral change, this partnership is designed to maximize enrollment in weight health programs and build healthier habits for the long term.

When you equip employees with the tools to track the daily behaviors that drive sustainable change, you gain a proactive way to activate weight health benefits — and get ahead of costs tied to obesity-related conditions.

Additionally, for organizations not offering a pharmacological benefit, or looking to bolster a current strategy, this collaboration between Weight Watchers and Google Health becomes a critical asset in the benefits package, supporting engagement that can unlock GLP-1 success.

## A more connected experience

Providing a Google Fitbit Air± to eligible employees\* offers more than just technology; it provides a powerful engagement tool at the time when health intent is highest. When people can see their steps ticking up in real time, motivation isn't abstract anymore—it's right on their wrist. Fitbit users take an average of +950 more steps a day2 and every 1,000-step increase in a member’s average daily step count is associated with a 25% reduction in type 2 diabetes risk3.

When employees track activity, sleep, and recovery, they gain a comprehensive view of their progress and health. These "beyond-the-scale" wins—such as lower resting heart rates and improved sleep quality—maintain momentum on the days the scale doesn't move.

## **Why engagement is the ultimate ROI**

Engagement is the single biggest predictor of health outcomes. In clinical studies, members who consistently track food at least five days per week lose 4x more weight than those who do not1. By providing seamless tracking tools an organization isn't just hoping for better outcomes; they are actively engineering them.

As an employer, this translates directly to: 

- **Lower claims trends:** Fostering sustainable habits helps curb the long-term cost of obesity-related conditions.
- **Stronger retention:** Offering a meaningful, highly engaging program signals investment in employees' long-term health, not just their immediate output.
- **Measurable outcomes:** High enrollment and deep, sustained engagement drive healthier results.

## **A clear signal of investment**

Your organization doesn't have to choose between financial stability and employee care. The Weight Watchers behavioral program supports an entire workforce, including those who may be taking GLP-1s independently. Now, supported by the wearable accountability that Google Fitbit Air provides, this collaboration signals a firm commitment to employee health while unlocking GLP-1 success for both the organization and the member.

Even without covering GLP-1s, organizations can foster a culture where health is prioritized, outcomes are measured, and employees feel supported. Weight Watchers and Google Health are here to help their partners and clients turn that commitment into a sustainable reality. [Contact us](https://business.weightwatchers.com/wwxgoogle) for more details. <https://business.weightwatchers.com/contact-us>

 

 

*± Google Fitbit Air works with most phones running on Android 11 or higher and Apple iOS 16.4 or higher. Requires Google Account and Google Health app. Feature availability varies; some features require Google Health Premium membership. Gemini features work independently of Gemini apps. Check responses for accuracy; results may vary. Not intended for medical purposes. See [g.co/health/fitbit-air](https://urldefense.com/v3/__http://g.co/health/fitbit-air__;!!GMcl4MYsE2Zljnlr!VDgi43aYosFJAFiJc4FxcU_GGFrKSaCkgSBs-ZzJqE8CEEgeG66xnogkgsduSvbs4rnqT086sGF18AGOcgQ$) and [g.co/fitbit/compatibility](https://urldefense.com/v3/__http://g.co/fitbit/compatibility__;!!GMcl4MYsE2Zljnlr!VDgi43aYosFJAFiJc4FxcU_GGFrKSaCkgSBs-ZzJqE8CEEgeG66xnogkgsduSvbs4rnqT086sGF14VGjaVs$) for more information.* 

*\*Through WW's partnership with Google Health Enterprise, employees and members may be eligible to receive a Google Fitbit Air as part of their Weight Watchers experience. Coverage and timing depend on the program(s) you offer and your contract structure. Contact us for more details.*  

*1* *Based on a 6 mo clinical study of the WW program. Xu R, Bannor R, Cardel MI, Foster GD, Pagoto S. How much food tracking during a digital weight-management program is enough to produce clinically significant weight loss?. Obesity (Silver Spring). 2023;31(7):1779-1786. doi:10.1002/oby.23795*

2 Ringeval M, et al. J Med Internet Res. 2020;22(10):e23954

3\. Master, H., Annis, J., Huang, S. et al. Association of step counts over time with the risk of chronic disease in the All of Us Research Program. Nat Med 28, 2301–2308 (2022). [https://doi.org/10.1038/s41591-022-02012-w](https://doi.org/10.1038/s41591-022-02012-w)

 

[View full post](https://business.weightwatchers.com/perspectives/activatewithfitbit)

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