5 Reasons to Rethink Everything You Thought You Knew About WeightWatchers®
We’re not the WeightWatchers of the 1960s — or even the early 2000s.
We’re not the WeightWatchers of the 1960s — or even the early 2000s.
We are the brand you know—a cultural icon with a legacy built on science and proven outcomes. From WeightWatchers Clinic for medication management to behavior change programs and tech-driven solutions, the WeightWatchers name stands for trust, community, and results. But with the introduction of GLP-1s and AI advancements, the weight health landscape has changed, and it's a new game
WeightWatchers for Business has met the challenge with personalized behavioral and clinical experiences for individualized needs and is leading the way with a comprehensive weight management platform—whether you’re covering GLP-1s or not. The latest innovations include AI-powered behavior change tools, an enhanced GLP-1 wraparound program, a dedicated menopause offering, direct access to obesity-trained clinicians and registered dietitians (RDs), and expanded nutrition features.
Here's a snapshot of who we’ve always been and how we’re continuing to evolve to meet the challenges ahead:
WeightWatchers is an iconic household name your employees know and trust——brand awareness is 85%,1 a testament to decades of proven impact. Here’s what that legacy looks like in numbers:
In today’s nuanced weight management space, WeightWatchers continues to evolve to deliver even more. We’re meeting the complexities of weight health head-on and working with trusted partners on strategic initiatives and innovation:
Science has always been embedded in our approach, and it remains at the foundation of everything we do. Our platform is built on rigorous clinical research, and we’re continuously investing to further validate the efficacy of our programs. More than 180 published studies, including 40+ randomized controlled trials, document tangible improvements in weight health and quality of life for our members. In addition, we’ve commissioned rigorous third-party ROI analyses. And at every step, our programs are shaped by deep consumer insights and engagement science.
As the science of weight health and consumer behavior evolves, so do we—innovating with evidence-based solutions to deliver effective, sustainable outcomes:
As a category creator—turned-category leader, we’ve been a pioneer of innovative approaches to weight health. Our program was founded on nutritional guidance and behavior changes. A recent study shows a 43% increase in healthy habits among members participating in our Behavioral Program.11 WeightWatchers is built for the needs of today, and we’re continually building toward the needs of tomorrow.
In today’s fast-evolving environment, we’re delivering a weight management program that outperforms expectations by embracing AI and cutting-edge technology to enhance our offerings while addressing the specific needs of our members and the changing treatment/medication landscape:
Since our very first meeting, community has always been central to WeightWatchers, providing a powerful, built-in support system that helps members feel seen, heard, and motivated. Whether in-person, online, or in-app, the WeightWatchers community experience is the thread that ties everything together for our millions of active members. Our secret sauce is a support system of expert coaches and a judgment-free community of other members on similar weight health journeys, with more than 200 affinity groups to match interests. In-person and digital workshops bring members together for real-time support, while live coaching and 24/7 support group chat keep the momentum going. And community connection impacts adherence and success: WeightWatchers behavioral members who referred a friend to the program had 45% more weight loss at week 12.12
With countless success stories rooted in collective support, we know workshops are an important piece of the weight health puzzle. In fact, members who attend three WeightWatchers workshops per month achieved 2X the weight loss compared to those who attend only 1 workshop per month.13
We've integrated even more community features into the WeightWatchers app and expanded the footprint of our Workshops to make community more accessible than ever before. Our new in-app Workshop Scheduler makes it easier than ever for members to find an in-person workshop nearby or add a virtual workshop to their schedule. And the recent acquisition of community-based online platform Peoplehood is another meaningful step forward in what we do best: combining connection and accountability with behavioral support and clinical care to help our members thrive.
Finding the right partner is paramount. We understand the complexities of delivering effective benefits and will help you strategize and scale your weight health approach. Our full-spectrum platform is designed to meet your employees wherever they are on their health journey, addressing behavioral, clinical, and community needs. By offering a flexible and integrated solution, we help our clients improve outcomes, manage costs, and increase engagement. On the administrative side, WeightWatchers for Business manages onboarding, communication, and engagement campaigns for our clients.
Our trusted behavioral program seamlessly integrates with clinical weight management, including prior authorization support, medication management, personalized support from a full obesity-trained clinical care team, and more. And clear reporting provides simple, ready-to-share engagement and outcomes data, reducing the need for fragmented internal tracking. We’re leveraging advanced technology, backed by the latest science, and strategically expanding our offerings. And we’re still the #1 doctor-recommended weight-loss program! 14
Talk to us today. You’ll see we’re the same trusted partner, but with a new, innovative, and powerful game plan.
1 Based on an internal analysis of global consumer insights, August 2025.
2 Based on WeightWatchers for Business internal client satisfaction survey results; Large and Jumbo Clients; Sept. 2022.
3 Based on a 2024 internal analysis of WeightWatchers for Business average monthly engagement among enrolled members.
4 Apple app store September 24, 2025.
5 Palacios et al. Effectiveness of a digital weight management program on diet quality: A randomized controlled trial. Manuscript Under Review 2025.
6 In a study of 3,260 WW Clinic patients, patients that were prescribed a GLP-1 lost on average 21% of their body weight at 12 months. See important GLP-1 safety information.
7 Based on a 6-month randomized controlled trial (n=376) that compared participants following WW to those given standard nutritional guidelines alone where 19.3% of WW participants achieved 10% weight loss. Palacios et al. Effectiveness of a digital weight management program on diet quality: a randomized controlled trial. AJCN. 2025. Funded by WW International, Inc.
8 Based on a 6-month randomized controlled trial (n=376) that compared participants following WW to those given standard nutritional guidelines alone, and the WW group showed significantly better improvements in the self-esteem, sexual life, and physical functioning subscales and overall score of weight-related quality of life. Palacios et al. 2024. Manuscript in draft. Funded by WW International, Inc.
9 Developed in collaboration with Arbital Health Actuaries, a third-party actuarial firm. Does not include the cost of medication.
10 Based on a secondary analysis of Palacios et al. 2025, a 6-month randomized controlled trial (n=376 adults) that compared participants following WW to those given standard nutritional guidelines alone. Manuscript in draft. Funded by WW International, Inc.
11 Based on a 6-month randomized controlled trial (n=376) that compared participants following WW to those given standard nutritional guidelines alone. Palacios et al. Effectiveness of a digital weight management program on diet quality: a randomized controlled trial. AJCN. 2025. Funded by WW International, Inc.
12 Based on an internal data analysis of 1.7M Core members who didn't refer someone compared to 82K Core members who did, conducted from April 2022-April 2023.
13 Johnston CA, Moreno JP, Hernandez DC, et al. Levels of adherence needed to achieve significant weight loss. Int J Obes (Lond). 2019;43(1):125-131. doi:10.1038/s41366-018-0226-7.
14 Based on a 2020 IQVIA survey of 14,000 doctors who recommend weight-loss programs to patients.
We’re not the WeightWatchers of the 1960s — or even the early 2000s.
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