false

Same Name, New Game: Leading the Way in an Evolving Market

We’re not the WeightWatchers of the 1960s — or even the early 2000s.

 

We are the brand you know—a cultural icon with a legacy built on science and proven outcomes. From WeightWatchers Clinic for medication management to behavior change programs and tech-driven solutions, the WeightWatchers name stands for trust, community, and results. But with the introduction of GLP-1s and AI advancements, the weight health landscape has changed, and it's a new game 

WeightWatchers for Business has met the challenge with personalized behavioral and clinical experiences for individualized needs and is leading the way with a comprehensive weight management platform—whether you’re covering GLP-1s or not. The latest innovations include AI-powered behavior change tools, an enhanced GLP-1 wraparound program, a dedicated menopause offering, direct access to obesity-trained clinicians and registered dietitians (RDs), and expanded nutrition features.

 Here's a snapshot of who we’ve always been and how we’re continuing to evolve to meet the challenges ahead:  

A Legacy of Trust, Evolving for the Needs of Today

SAME NAME

WeightWatchers is an iconic household name your employees know and trust——brand awareness is 85%,1 a testament to decades of proven impact. Here’s what that legacy looks like in numbers:

  • 35+ years serving the commercial space
  • 300+ commercial clients
  • 90% client satisfaction2
  • 27.4 months: average member retention across commercial clients3
  • 54.7% average monthly engagement among enrolled commerical members3

NEW GAME

In today’s nuanced weight management space, WeightWatchers continues to evolve to deliver even more. We’re meeting the complexities of weight health head-on and working with trusted partners on strategic initiatives and innovation:

  • Expanding access: Collaborating with leading health plans and PBMs, including CVS, Personify Health, Solera Health and UnitedHealthcare, to simplify coverage and care pathways
  •  Driving innovation: Partnering with Eli Lilly, Novo Nordisk, Abbott and other innovative organizations to integrate the latest technologies and therapies that help improve outcomes
  • Boosting engagement: Leveraging decades of experience and deep insights into consumer behavior to engage members both in person and through always-on digital tools that keep  employees motivated, connected, and supported, backed by a 4.8/5-star WeightWatchers app rating4

 

Science-Backed, Results-Driven

SAME NAME

Science has always been embedded in our approach, and it remains at the foundation of everything we do. Our platform is built on rigorous clinical research, and we’re continuously investing to further validate the efficacy of our programs. More than 180 published studies, including 40+ randomized controlled trials, document tangible improvements in weight health and quality of life for our members. In addition, we’ve commissioned rigorous third-party ROI analyses. And at every step, our programs are shaped by deep consumer insights and engagement science.

NEW GAME

As the science of weight health and consumer behavior evolves, so do we—innovating with evidence-based solutions to deliver effective, sustainable outcomes:

  • 5.4% average weight loss at six months on WeightWatchers' behavioral program, supported by clinical research5
  • 21% average weight loss at 12 months for WW Clinic members taking a GLP-1 medication, based on an observational study6
  • With WW's behavior change science, study participants were 7X more likely to achieve 10% weight loss vs. standard nutritional guidance alone67 and have 16% increase in quality of life8
  • Up to 4X ROI projections for employers measuring both health and business impact9
  • WeightWatchers members reduced their calories from ultra-processed foods by 29%10

 

Innovation and Technology Forward

SAME NAME

As a category creator—turned-category leader, we’ve been a pioneer of innovative approaches to weight health. Our program was founded on nutritional guidance and behavior changes. A recent study shows a 43% increase in healthy habits among members participating in our Behavioral Program.11 WeightWatchers is built for the needs of today, and we’re continually building toward the needs of tomorrow.

NEW GAME

In today’s fast-evolving environment, we’re delivering a weight management program that outperforms expectations by embracing AI and cutting-edge technology to enhance our offerings while addressing the specific needs of our members and the changing treatment/medication landscape: 

  • Enhancing GLP-1 wraparound support: Helping members who are taking GLP-1 medications for weight loss establish healthy habits, such as focusing on nutrient-dense food and activity targets, and offering them tools like the new Medication Tracker
  • Controlling costs: Integrating with PBMs, health plans, and employers to offer creative and effective ways to control GLP-1 costs, whether covering or not, including prior authorization support and complementary behavior change requirements
  • AI-powered tools: Taking nutrition and behavior change to the next level with an engaging app platform that delights our members with features including an AI recipe analyzer, Food Scanner, Nutrition Navigator, enhanced macronutrient insights, and integration with Instacart
  • Taking a holistic approach to menopause: Addressing the unique health needs of women throughout  menopause with a new program combining tailored nutritional and behavioral strategies with access to menopause-trained clinicians and evidence-based treatments for this stage of life.


Community Is Where It’s At

SAME NAME

Since our very first meeting, community has always been central to WeightWatchers, providing a powerful, built-in support system that helps members feel seen, heard, and motivated. Whether in-person, online, or in-app, the WeightWatchers community experience is the thread that ties everything together for our millions of active members. Our secret sauce is a support system of expert coaches and a judgment-free community of other members on similar weight health journeys, with more than 200 affinity groups to match interests. In-person and digital workshops bring members together for real-time support, while live coaching and 24/7 support group chat keep the momentum going. And community connection impacts adherence and success: WeightWatchers behavioral members who referred a friend to the program had 45% more weight loss at week 12.12

NEW GAME

With countless success stories rooted in collective support, we know workshops are an important piece of the weight health puzzle. In fact, members who attend three WeightWatchers workshops per month achieved 2X the weight loss compared to those who attend only 1 workshop per month.13 

We've integrated even more community features into the WeightWatchers app and expanded the footprint of our Workshops to make community more accessible than ever before. Our new in-app Workshop Scheduler makes it easier than ever for members to find an in-person workshop nearby or add a virtual workshop to their schedule. And the recent acquisition of community-based online platform Peoplehood is another meaningful step forward in what we do best: combining connection and accountability with behavioral support and clinical care to help our members thrive.

 

Your Full-Spectrum Strategic Partner for Weight Health

SAME NAME

Finding the right partner is paramount. We understand the complexities of delivering effective benefits and will help you strategize and scale your weight health approach. Our full-spectrum platform is designed to meet your employees wherever they are on their health journey, addressing behavioral, clinical, and community needs. By offering a flexible and integrated solution, we help our clients improve outcomes, manage costs, and increase engagement. On the administrative side, WeightWatchers for Business manages onboarding, communication, and engagement campaigns for our clients.

NEW GAME

Our trusted behavioral program seamlessly integrates with clinical weight management, including prior authorization support, medication management, personalized support from a full obesity-trained clinical care team, and more. And clear reporting provides simple, ready-to-share engagement and outcomes data, reducing the need for fragmented internal tracking. We’re leveraging advanced technology, backed by the latest science, and strategically expanding our offerings. And we’re still the #1 doctor-recommended weight-loss program! 14 

Talk to us today. You’ll see we’re the same trusted partner, but with a new, innovative, and powerful game plan.

 

 

 

 

1 Based on an internal analysis of global consumer insights, August 2025.
2 Based on WeightWatchers for Business internal client satisfaction survey results; Large and Jumbo Clients; Sept. 2022.
3 Based on a 2024 internal analysis of WeightWatchers for Business average monthly engagement among enrolled members.
4 Apple app store September 24, 2025.
5 Palacios et al. Effectiveness of a digital weight management program on diet quality: A randomized controlled trial. Manuscript Under Review 2025.
6 In a study of 3,260 WW Clinic patients, patients that were prescribed a GLP-1 lost on average 21% of their body weight at 12 months. See important GLP-1 safety information.
7  Based on a 6-month randomized controlled trial (n=376) that compared participants following WW to those given standard nutritional guidelines alone where 19.3% of WW participants achieved 10% weight loss. Palacios et al. Effectiveness of a digital weight management program on diet quality: a randomized controlled trial. AJCN. 2025. Funded by WW International, Inc.
8 Based on a 6-month randomized controlled trial (n=376) that compared participants following WW to those given standard nutritional guidelines alone, and the WW group showed significantly better improvements in the self-esteem, sexual life, and physical functioning subscales and overall score of weight-related quality of life. Palacios et al. 2024. Manuscript in draft. Funded by WW International, Inc.
9 Developed in collaboration with Arbital Health Actuaries, a third-party actuarial firm. Does not include the cost of medication.
10 Based on a secondary analysis of Palacios et al. 2025, a 6-month randomized controlled trial (n=376 adults) that compared participants following WW to those given standard nutritional guidelines alone. Manuscript in draft. Funded by WW International, Inc.
11 Based on a 6-month randomized controlled trial (n=376) that compared participants following WW to those given standard nutritional guidelines alone. Palacios et al. Effectiveness of a digital weight management program on diet quality: a randomized controlled trial. AJCN. 2025. Funded by WW International, Inc.
12 Based on an internal data analysis of 1.7M Core members who didn't refer someone compared to 82K Core members who did, conducted from April 2022-April 2023.
13 Johnston CA, Moreno JP, Hernandez DC, et al. Levels of adherence needed to achieve significant weight loss. Int J Obes (Lond). 2019;43(1):125-131. doi:10.1038/s41366-018-0226-7.
14 Based on a 2020 IQVIA survey of 14,000 doctors who recommend weight-loss programs to patients.



Latest posts